:root{--bg:#0A0A0A;--fg:#FFFFFF;--red:#E11D2E;--dim:rgba(255,255,255,.62);--line:rgba(255,255,255,.12);--disp:"Anton","Archivo Black",Impact,sans-serif;--body:"Inter",system-ui,sans-serif;--pad:clamp(20px,5vw,72px)}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--bg);color:var(--fg);font:400 17px/1.6 var(--body);overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
ul,ol{list-style:none}
::selection{background:var(--red);color:var(--fg)}
:focus-visible{outline:2px solid var(--red);outline-offset:3px}

/* progress (mobile) */
.progress{position:fixed;top:0;left:0;right:0;height:3px;z-index:60;background:var(--line)}
.progress__bar{display:block;height:100%;width:100%;background:var(--red);transform-origin:0 50%;transform:scaleX(0)}
.progress__label{position:fixed;top:70px;left:var(--pad);font:600 11px/1 var(--body);letter-spacing:.18em;text-transform:uppercase;color:var(--dim);padding:7px 10px;background:rgba(10,10,10,.75);border:1px solid var(--line);border-radius:99px;backdrop-filter:blur(8px)}

/* header */
.hdr{position:fixed;top:3px;left:0;right:0;z-index:50;display:flex;align-items:center;gap:16px;padding:10px var(--pad);background:linear-gradient(var(--bg),rgba(10,10,10,0))}
.hdr__logo img{width:40px;height:auto}
.hdr__nav{display:none}
.hdr .btn--sm{margin-left:auto}
.hdr__menu{width:48px;height:48px;background:none;border:1px solid var(--line);border-radius:50%;display:grid;place-content:center;gap:6px;cursor:pointer}
.hdr__menu span{display:block;width:18px;height:2px;background:var(--fg);transition:transform .3s}
.hdr__menu[aria-expanded=true] span:first-child{transform:translateY(4px) rotate(45deg)}
.hdr__menu[aria-expanded=true] span:last-child{transform:translateY(-4px) rotate(-45deg)}
.hdr__nav.open{display:flex;flex-direction:column;position:fixed;inset:0;top:0;padding:110px var(--pad) 40px;background:var(--bg);z-index:-1}
.hdr__nav.open a{font:400 clamp(34px,10vw,56px)/1.15 var(--disp);text-transform:uppercase;padding:10px 0;border-bottom:1px solid var(--line)}

/* buttons */
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:36px}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:56px;padding:0 28px;border-radius:99px;font:700 15px/1 var(--body);letter-spacing:.02em;border:1.5px solid var(--fg);transition:background .25s,color .25s,border-color .25s,transform .25s}
.btn--red{background:var(--fg);color:var(--bg);border-color:var(--fg);position:relative}
.btn--red::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--red);margin-left:12px}
.btn--red:hover{background:var(--red);border-color:var(--red);color:var(--fg)}
.btn--red:hover::after{background:var(--fg)}
.btn--ghost:hover{border-color:var(--red);color:var(--red)}
.btn--sm{min-height:44px;padding:0 18px;font-size:13px}
.btn--xl{min-height:72px;padding:0 44px;font-size:18px}
.btns .btn{flex:1 1 100%}

/* chapters */
.ch{position:relative;min-height:100svh;padding:clamp(110px,16vh,180px) 0;display:flex;flex-direction:column;justify-content:center;border-top:1px solid var(--line);overflow:clip}
.wrap{position:relative;z-index:2;padding:0 var(--pad);max-width:1400px;width:100%;margin:0 auto}
.ghost{position:absolute;z-index:0;right:-.06em;top:.02em;font:400 clamp(220px,62vw,780px)/.8 var(--disp);color:transparent;-webkit-text-stroke:1px rgba(255,255,255,.08);pointer-events:none;user-select:none;transform:translate3d(0,var(--gy,0px),0)}
.num{font:600 12px/1 var(--body);letter-spacing:.22em;text-transform:uppercase;color:var(--red);margin-bottom:28px}
.eyebrow{font:600 13px/1 var(--body);letter-spacing:.32em;color:var(--fg);margin-bottom:20px}
.eyebrow::before{content:"";display:inline-block;width:28px;height:2px;background:var(--red);vertical-align:middle;margin-right:12px}
.mega{font:400 clamp(52px,13.5vw,200px)/.9 var(--disp);text-transform:uppercase;letter-spacing:-.005em;max-width:14ch;overflow-wrap:break-word}
.lead,.body{max-width:40ch;font-size:clamp(17px,1.35vw,21px);color:var(--dim);margin-top:32px}
.wordmark{font:400 1.25em/1 var(--disp);letter-spacing:.06em;color:var(--fg)}

/* keyword lock */
.kw{color:inherit;transition:color .7s cubic-bezier(.2,.7,.2,1) .35s}
.in .kw,.kw.in{color:var(--red)}
.body .kw,.lead .kw{font-weight:600}

/* reveal */
.rv{opacity:0;transform:translate3d(0,48px,0);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}
.mega.rv{transform:translate3d(0,80px,0) skewY(3deg)}
.mega.rv.in{transform:none}

/* hero */
.hero{justify-content:flex-end;padding-bottom:clamp(60px,10vh,120px);border-top:0}
.hero__inner{position:relative;z-index:2;padding:0 var(--pad);max-width:1400px;width:100%;margin:0 auto}
.hero .mega{font-size:clamp(64px,min(17vw,24svh),250px);max-width:none}
.ph{position:relative;background:#111 repeating-linear-gradient(135deg,rgba(255,255,255,.025) 0 2px,transparent 2px 14px);border:1px solid var(--line);display:flex;align-items:flex-end;justify-content:flex-start}
.ph__label{font:500 11px/1.3 var(--body);letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.4);padding:14px 16px;position:relative;z-index:1}
.ph--hero{position:absolute;inset:0;border:0;align-items:flex-start;justify-content:flex-end}
.ph--hero .ph__label{margin-top:130px;margin-right:var(--pad)}
.ph--hero::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,10,10,.35) 0%,rgba(10,10,10,.2) 35%,rgba(10,10,10,.85) 70%,var(--bg) 100%),radial-gradient(ellipse at 70% 30%,rgba(255,255,255,.06),transparent 60%)}
.ph--portrait{aspect-ratio:4/5;width:100%;margin-top:48px}
.scrollcue{position:absolute;left:50%;bottom:18px;width:1px;height:44px;background:var(--line);z-index:2;overflow:hidden}
.scrollcue span{position:absolute;inset:0;background:var(--red);animation:cue 2s infinite}
@keyframes cue{0%{transform:translateY(-100%)}100%{transform:translateY(100%)}}

/* stat */
.bigstat{display:flex;align-items:baseline;flex-wrap:wrap;gap:.25em;margin-top:44px;font:400 clamp(44px,11vw,140px)/1 var(--disp)}
.bigstat em{font:600 14px/1 var(--body);font-style:normal;letter-spacing:.2em;text-transform:uppercase;color:var(--dim);padding:0 .4em}

/* steps */
.steps{position:relative;z-index:2;margin-top:48px;padding:0 var(--pad);max-width:1400px;width:100%;margin-left:auto;margin-right:auto}
.steps__sticky{position:sticky;top:110px;display:flex;align-items:center;gap:14px;z-index:3;padding:10px 0;background:linear-gradient(var(--bg) 70%,transparent)}
.steps__track{flex:1;height:2px;background:var(--line)}
.steps__fill{display:block;height:100%;background:var(--red);transform-origin:0 50%;transform:scaleX(var(--p,0));transition:transform .4s}
.steps__count{font:400 28px/1 var(--disp)}
.steps__count span{color:var(--dim);font-size:16px}
.steps__count b{font-weight:400;color:var(--red)}
.step{min-height:62svh;display:flex;flex-direction:column;justify-content:center;border-bottom:1px solid var(--line);opacity:.18;transform:scale(.94);transform-origin:left center;transition:opacity .6s,transform .6s}
.step.active,.step.done{opacity:1;transform:none}
.step.done:not(.active){opacity:.45}
.step__n{font:400 clamp(80px,22vw,220px)/.85 var(--disp);color:transparent;-webkit-text-stroke:1px rgba(255,255,255,.35)}
.step.active .step__n{-webkit-text-stroke-color:var(--red)}
.step__t{font:400 clamp(40px,10vw,120px)/.95 var(--disp);text-transform:uppercase;margin-top:12px;max-width:12ch}
.step .kw{transition-delay:.1s}
.step.active .kw,.step.done .kw{color:var(--red)}

/* proof */
.ch--proof{min-height:auto}
.proof{position:relative;z-index:2;display:flex;gap:0;overflow-x:auto;scroll-snap-type:x mandatory;padding:0 var(--pad);-webkit-overflow-scrolling:touch;scrollbar-width:none}
.proof::-webkit-scrollbar{display:none}
.proof li{flex:0 0 78%;scroll-snap-align:start;padding:28px 24px 28px 0;margin-right:24px;border-top:2px solid var(--fg)}
.proof li b{display:block;font:400 clamp(64px,18vw,120px)/1 var(--disp);font-weight:400}
.proof li.in b{color:var(--fg)}
.proof li > span{display:block;margin-top:12px;color:var(--dim);font-size:15px;max-width:22ch}
.proof li:nth-child(odd).in{border-top-color:var(--red)}

/* doors */
.doors{margin-top:44px;border-top:1px solid var(--line)}
.doors a{display:flex;flex-direction:column;gap:6px;padding:22px 0;min-height:64px;border-bottom:1px solid var(--line);transition:padding .3s}
.doors span{color:var(--dim);font-size:16px}
.doors b{font:400 clamp(30px,7vw,64px)/1 var(--disp);text-transform:uppercase;font-weight:400;transition:color .3s}
.doors a:hover{padding-left:12px}.doors a:hover b{color:var(--red)}

/* footer */
.ftr{border-top:1px solid var(--line);padding:72px var(--pad) 48px;display:flex;flex-direction:column;align-items:flex-start;gap:24px}
.ftr img{width:120px}
.ftr__social{display:flex;flex-wrap:wrap;gap:10px}
.ftr__social a{display:inline-flex;align-items:center;min-height:48px;padding:0 18px;border:1px solid var(--line);border-radius:99px;font-size:14px}
.ftr__social a:hover,.ftr__email:hover{border-color:var(--red);color:var(--red)}
.ftr__email{font-size:18px;font-weight:600;min-height:48px;display:inline-flex;align-items:center}
.ftr__small{font-size:12px;color:var(--dim);letter-spacing:.06em}

/* side rail */
.rail{display:none}

@media (min-width:700px){
  .btns .btn{flex:0 0 auto}
  .proof li{flex:0 0 42%}
}
@media (min-width:1100px){
  .progress{display:none}
  .hdr__menu{display:none}
  .hdr__nav{display:flex;gap:28px;margin-left:40px}
  .hdr__nav a{font:500 14px/1 var(--body);color:var(--dim);padding:14px 0;position:relative}
  .hdr__nav a:hover{color:var(--fg)}
  .hdr__nav a::after{content:"";position:absolute;left:0;right:0;bottom:8px;height:1px;background:var(--red);transform:scaleX(0);transition:transform .3s}
  .hdr__nav a:hover::after{transform:none}
  .hdr__logo img{width:48px}
  .rail{display:block;position:fixed;left:22px;top:50%;transform:translateY(-50%);z-index:40}
  .rail a{display:flex;align-items:center;gap:10px;padding:6px 0;color:rgba(255,255,255,.3);font:600 11px/1 var(--body);letter-spacing:.14em;text-transform:uppercase}
  .rail b{width:22px}
  .rail i{font-style:normal;opacity:0;transform:translateX(-6px);transition:.3s}
  .rail a::before{content:"";width:14px;height:1px;background:currentColor;transition:width .3s}
  .rail a:hover i,.rail a.on i{opacity:1;transform:none}
  .rail a.on{color:var(--fg)}
  .rail a.on b{color:var(--red)}
  .rail a.on::before{width:30px;background:var(--red)}
  :root{--pad:clamp(120px,9vw,160px)}
  .split{display:grid;grid-template-columns:1.25fr .75fr;gap:72px;align-items:center}
  .ph--portrait{margin-top:0}
  .proof{overflow:visible;flex-wrap:nowrap}
  .proof li{flex:1 1 0;margin-right:28px}
  .proof li b{font-size:clamp(56px,6vw,96px)}
  .step{min-height:56vh}
  .doors a{flex-direction:row;align-items:baseline;justify-content:space-between}
  .ftr{flex-direction:row;align-items:center;flex-wrap:wrap}
  .ftr__small{margin-left:auto}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .rv,.mega.rv{opacity:1;transform:none}
  .step{opacity:1;transform:none}
  .ghost{transform:none}
  .kw{color:var(--red)}
}
/* screenshot / forced end state */
.final .rv{opacity:1!important;transform:none!important}
.final .kw{color:var(--red)!important}
.final .step{opacity:1!important;transform:none!important}
.final *{transition:none!important}

.ph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ph--hero img{object-position:36% 22%}
.ph--hero::after{background:linear-gradient(180deg,rgba(10,10,10,.55) 0%,rgba(10,10,10,0) 18%,rgba(10,10,10,.1) 42%,rgba(10,10,10,.85) 68%,var(--bg) 100%)}
.ph--portrait img{object-position:40% 30%}
@media (min-width:1100px){
 .ph--hero img{object-position:50% 16%}
 .ph--hero::after{background:linear-gradient(180deg,rgba(10,10,10,.6) 0%,rgba(10,10,10,0) 20%,rgba(10,10,10,.25) 45%,rgba(10,10,10,.9) 75%,var(--bg) 100%),linear-gradient(90deg,rgba(10,10,10,.5),transparent 60%)}
 .hero{min-height:100vh}
}
@media (min-width:1100px){
 .ph--hero{left:auto;width:58vw;background:var(--bg)}
 .ph--hero img{object-position:38% 18%}
 .ph--hero::after{background:linear-gradient(90deg,var(--bg) 0%,rgba(10,10,10,.55) 22%,rgba(10,10,10,0) 45%),linear-gradient(180deg,rgba(10,10,10,.6) 0%,rgba(10,10,10,0) 18%,rgba(10,10,10,0) 55%,rgba(10,10,10,.9) 85%,var(--bg) 100%)}
 .hero .mega{font-size:clamp(64px,min(11vw,20vh),250px)}
}
@media (min-width:1100px){.hero .mega{max-width:5.2em;font-size:clamp(64px,min(10vw,17vh),220px)}.hero .lead{margin-top:24px}.hero .btns{margin-top:28px}}

[hidden]{display:none!important}
.proof li > span{text-transform:uppercase;letter-spacing:.06em;font-weight:600;font-size:13px}
.bigstat{font-size:clamp(44px,11vw,120px);gap:.3em}
@media (max-width:1099px){
 .proof{display:grid;grid-template-columns:1fr 1fr;gap:28px 16px;overflow:visible;scroll-snap-type:none}
 .proof li{margin:0;padding:20px 0 0;min-width:0}
 .proof li b{font-size:clamp(40px,12vw,84px)}
 .proof li > span{font-size:12px}
}
@media (min-width:1100px){
 .hero{padding-top:100px;padding-bottom:56px}
 .hero .mega{font-size:clamp(64px,min(9.5vw,15vh),200px)}
 .hero .lead{margin-top:20px;font-size:18px}
 .hero .btns{margin-top:24px}
 .proof li b{font-size:clamp(48px,5vw,84px)}
}
.hero .mega{max-width:none}
@media (min-width:1100px){.hero{padding-bottom:88px}.hero .mega{font-size:clamp(64px,min(9vw,14vh),190px)}}
@media (min-width:1100px){.split{grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr)}.split .mega{font-size:clamp(56px,7.5vw,140px)}}